How to Build a Business in Service to Humanity

Discover what defines Business Success in the 21st Century and how You can bring your most Authentic Vision to Life

"The world of business has changed...

There is a new way to create, lead and grow businesses that are successful and serve the good of humanity.

It’s no longer just about profit. It's about purpose, vision and leading with your true life's mission – creating something deeply meaningful in the world."

Dear fellow entrepreneur,

I believe that the role of business and entrepreneurs is critical for the evolution of humanity and that it takes a new type of leader to run a business that serves our collective evolution.

Having run businesses for the last 30 years, I've experienced a shift from greed, scarcity and competition to a new way of doing business. It's about leading with an abundance mentality, where impact and cooperation are the new normal.

In co-founding AWAKE BUSINESS, we're redefining what business success in the 21st century looks like and sharing with people how to actually apply the new rules of business in their own endeavours.

As entrepreneurs, it's so easy for us to get caught up in just pushing targets for the sake of growth and not staying true to our own authenticity.

It's time to bring a new consciousness to our creativity and leadership demonstrating a new way of entrepreneurship in the 21st century.


Daniel Wagner


A New Way To Measure Business Success

When consulting with businesses and leaders, we're looking at just two simple criteria: Authenticity and Effectiveness.

We have found that these two criteria alone measured across the 5 areas of business are powerful and meaningful metrics to help start, run and grow a company.


One of the first things we look at is how authentically the leader's or owner's vision is expressed throughout the company. From our experience this is a fundamental which has deep impact throughout all aspects of the business and company. 


Authenticity as a bed rock is a great value, yet it's only useful if it's measured against its effectiveness. Effectivity and relevance of operations, marketing, sales processes and leadership are some of the main areas we analyse, measure and improve. 

What are the main areas of focus of an Awake Business?

We measure and check Authenticity and Effectiveness across Five areas of a company. Vision, Leadership, Impact, Operations and Profit. This is how we believe a truly successful business can be defined in the 21st century.

Are you running an Awake Business?

If you want to know how you fare, then simply ask yourself the following question on the 5 areas of business success that define a 21st century business in service to humanity.

5 Questions on Leadership

  • Are you inspired by your own leadership?
  • Are you connected to your own creativity?
  • Are you leading from joy and purpose?
  • Are you upholding a vibrant culture that inspires creativity and leadership in others?
  • Is the leadership based on clearly defined and authentic values?

5 Questions on Vision

  • Do you your own personal mission?
  • Do you actually have a true and meaningful vision for your company?
  • Is this truest vision for the company being realised?
  • Is the team and leadership in service to this vision?
  • Does this vision inspire people to want to work with you?

5 Questions on Operations

  • Is your marketing authentic and reflective of the company's vision?
  • Are you satisfied with your sales process and results? 
  • In which areas is your company limiting itself with mediocre operations?
  • Does the branding and messaging authentically reflect your company and its vision?
  • Have you got the right people doing the right things?

3 Questions on Impact

  • Does your company have a true impact on the world?
  • How do you measure if your impact matches your intention? 
  • In which areas could the company amplify its impact with small tweaks?

3 Questions on Profit

  • Does your company generate profit?
  • Does your company run transparent accounts visible to all stake holders and the public? 
  • Does your company have a tithing model or a way to give back to society beyond its impact goals?

What's so special about the AWAKE BUSINESS approach?

We are ready to share with you how you can be successful in business, while serving humanity and having a whole lot of fun in the process. 

If you are currently experiencing frustration or uncertainty in your business, then maybe it's time to look at a healthier approach to business and life altogether. What we've seen from coaching and mentoring hundreds of business owners is that too many of them feel overwhelmed, out of control, and are focusing on the wrong things.

This approach is definitely not for everyone. If you are just looking to make more money or learn some quick marketing tricks, then this is not for you. But if you are looking to create a business that is not only fulfilling for you, but also has a positive impact on the world – then this is for you.

Just let me just be clear: we're all for making money... lots of it. It's just not the driving intention behind why we do things!

AWAKE BUSINESS is about having it all. Purpose, fulfilment and profit. 

21st Century Business success is not only about the foundations of starting and running a conscious business, it's also an opportunity to look at your existing business and quickly see where you can make adjustments in order to expand your vision and deepen your impact.

This is an invitation to truthful stock taking and genuine support to help you bring your vision to life.

What Other Business Owners Have Experienced

"I attended one of Daniel's courses back in 2010 and he was well ahead of his time even back then. He's a genius marketer, intelligent communicator and one of the best presenters I've ever come across. We made millions together and we helped thousands of people become financially independent in the process. If you have a chance to meet him, do it!"

Rob Moore
Author, Entrepreneur, Businessman & Motivational Speaker

"As a conscious company in the self-development arena we looked for someone like Daniel Wagner for literally a decade. Over the last two and a half years of working with Daniel we have finally brought our business into the 21st century, streamlining our business offering, defining our brand and market position and heading towards increased revenue and profit. His combination of consciousness, business and marketing experience makes Daniel a rare individual and I'd highly recommend you check him out."

Kevin Billett
Kevin Billett - CEO of The Journey and Bestselling Author

"I met Daniel first in 2008 when he was already a well known and internet marketer in the UK. I joined his program and we worked together for the next 8 years, building multiple six and seven figure businesses while still maintaining my lifestyle with a young family. If you have a chance to work with Daniel, I'd recommend it highly."

James Watson
Digital Marketing Expert, Consultant And Trainer

Awake Business - the overview....

below you find some of the key pieces of Awake Business. Who it's for, what the 5 defined areas of success are and what criteria we focus on to measure success.

How to start or upgrade your existing business or company

If you are staring anew or want to bring your existing enterprise in line with the new way of doing business. The Awake Business approach will help you create an authentic vision for your business that is aligned with your true purpose. And it will support you in staying in integrity with yourself as you manifest their vision.

Discover the 5 criteria used to define true business success

Business success in the 21st century is success beyond share holder value and owner benefits. It's evaluated in 5 core areas: conscious leadership, an aligned vision, effective operations, measurable impact on the world and profit that is re-invested and re-distributed for the benefit of all.

Authenticity and Effectiveness as your North Star and GPS

Measuring business success can be confusing, with dozens of possible KPIs to track. We keep it simple and just focus on 2 key metrics: authenticity and effectiveness. These two simple questions alone, applied in the 5 areas of business, offer powerful insights and guidance for the direction of a company.

This simple approach could work for you and your business...

The Awake Business approach is changes lives. Not only for the founder, owner and the teams... it also creates a new definition of success while keeping an eye on the purpose and impact on our planet and society.

If you want to arrange a free chat to assess if this approach could work for you and your business, just complete the form and we'll be in touch. 

Curious about Awake Business?

Complete the form and we'll be in touch


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